The left chest is the classic spot for a company logo, and getting the size and placement right is what makes it look professional instead of homemade. Here are the numbers we use.
Standard left chest logo size
A left chest embroidered logo is usually 3 to 4 inches wide, and rarely more than about 4.5 inches. Height follows your logo's shape, but most land in the 2 to 3 inch range. The goal is a logo that reads clearly up close without taking over the shirt. Text-heavy logos sometimes go a touch wider so the words stay legible.
Where it goes
Picture the wearer's left chest, which is your right as you look at them. The logo's center sits about 7 to 9 inches down from the shoulder seam and roughly 4 inches in from the center placket, lining up around the height of the second button on a polo. On most adults that lands neatly in the open space above the chest pocket area.
Placement by garment
- Polos: the standard. Centered on the left chest, aligned near the second button.
- Button-down shirts: same idea, but keep it clear of the pocket. If there's a pocket, the logo goes above it or on it, not overlapping the seam.
- Jackets: a bit larger is fine (4 to 4.5 inches), since the panel is bigger and the heavier fabric carries a logo well.
- T-shirts: same left chest rule, though a heavier tee holds the stitching better than a thin one.
The easy way to get it right
You don't have to measure anything yourself. We sew your logo at the right size on a real garment and send you a photo before we run the order, so you see the exact size and placement first. Want it bigger, smaller, or moved? We adjust before production. No digital mockups, no guessing.
Sizing your logo also depends on the artwork itself, which is part of digitizing. Picking a blank? See the best polos and shirts for embroidery. Ready to start? Browse custom polos, jackets, or hats.
Ben B., founder of Embroidery Inc, Woodland CA